Creative director & design lead
I lead strategy, design and creative direction across digital products, services and organisations - making complex ideas clear.
About
I connect strategy, design and engineering to turn complex problems into clear, considered products and experiences.
My work spans creative direction, product design, brand and design systems, from shaping propositions and leading discovery to directing the detail.
Across software consultancy, enterprise products, travel and service design, I lead teams, set direction and stay close to the work throughout.
Areas of expertise
Creative direction
Product strategy
UX and UI design
Design systems
Brand and digital identity
Content and communication
Workshops and discovery
Design leadership
Selected work
01
I led the evolution of DabApps' positioning, brand and website, creating a clearer expression of the business and a stronger platform for growth.
02
I led the creation of a shared design system for Triton and applied it across live product work, bringing greater clarity and consistency to complex verification journeys.
03
I led the product and experience direction for a connected travel companion designed to help Take Me to the Moon scale its highly personal service without losing its human character.
Contact
I am always interested in thoughtful product, brand and design leadership opportunities.
